TAPP - Think About Personal Pollution

We produced a character-driven commercial designed to put a fun, creative spin on the topic of personal pollution. To give our anti-hero "Patty" a superhero feel, we went all out—handmaking her signature vest and hat, crafting custom props like a "Storm Drain Bill of Rights," and even securing a whole neighborhood cul-de-sac so we could film on location.

Director:
Corey Crumpacker

Producer:
Vy Nguyen

Director of Photography:
Ethan Caswell

Production Designer:
Zeke Joiner

Client:
City of Tallahassee

Agency Producer:
Rachel Boone

Creative Director:
LeeAnn Phillips

Bringing "TAPP" to Life

To bring the comic book vision to life, we brought in a Cinebot Mini to turn the camera into its own dynamic character. We even built a custom water-release rig out of a garbage bin and a plastic sheet just to pull off our hero shot: a wave of water sweeping a plastic bottle down the street right into Patty’s hands.