Stay Positive About HIV

A call to action for Big Bend Cares, a non-profit organization that provides care to those living with HIV and conducts HIV prevention and education to the general community. This concept included a diverse cast of actors standing in front of a black backdrop, delivering a single message “Get tested”. This was a minimal approach that focused more on talent delivery and a polished edit.

Production Talented Delivery

This spot came together with the help of talented actors that delivered simple lines in bold and genuine tones. Rob Kerr, our director, was able to bring out the best performance in each actor. To best accentuate these portraitures, we set up soft key lights that made each of them stand apart from the background.

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