Keeping You Comfortable | TV Campaign

In a creative TV Campaign concept developed by Austin from Moxxi Marketing, we featured three different scenarios where people were enjoying the comfort and joy of air conditioning in their home. This concept was taken one level further by a production gag where we opened each spot with a dolly out from an air vent and then back into the homes. We built the custom air vent wall, and found a creative method to dolly, pan, and tilt the camera simultaneously to make this a seamless effect.

Producer / Director:
Vy Nguyen

DP:
Ethan Caswell

Grip:
Cole Fletcher

Production Design:
Hannah Talbot

Client:
Air Control

Agency:
Moxxi Marketing

Agency Producer:
Austin Holm

Pre-Production A Creative Approach

When the initial idea for this campaign was presented to us, we immediately went to work figuring out how we could shove a camera through an air vent (cinematically, of course!). Aided with some materials from the client, we produced a faux wall with an air intake vent attached that would ultimately be our method of travel in our journey from outside in the elements, into the peaceful living quarters where we find our subjects.